“You never get a second chance to make a first impression.”

Case Study and Success Story

2020 Annual GreekFest – Holy Trinity Greek Orthodox Church
Wilmington, DE

In 2015 we created a mobile app and website for the Holy Trinity Greek Orthodox Church of Wilmington, Delaware’s annual panigyri (festival). It is the largest Greek Festival in the entire Greater Philadelphia area, with tens of thousands of people attending, enjoying the Greek food, Greek desserts, Greek music, folk-dancing, and vendors with goods from Greece. It takes place every year the first week of June following Memorial Day. It is the main fundraising event for the church, which is undergoing a building expansion this year.

The Challenge

The pandemic changed all this. No Vendors, No tents, No music.  A new paradigm was needed this year in order to salvage some fundraising, and we had to make sure we could do it safely (PPE, social distancing, contactless payment, etc). On June 1st, we were contacted by the chairman of the festival committee, and told that they would like to attempt a ‘Pick-up, Drive-through’ event with food only, and orders taken online…if we could manage to come up with a solution. We limited the menu to 13 items. They wanted it to run Thursday through Sunday, 3:00 PM – 8:00 PM, June 18th – 21st. This gave us 16 days to get it set up!

The Solution

We immediately hit the white board and listed the goals, and what steps were needed to achieve them. We decided to go with Squareup for Restaurants POS system, which allowed us to set up an online ordering system that we could integrate into the mobile app and website. We purchased and put together the hardware for an initial POS set-up, ( cash drawer, Square stand for iPad, contactless and chip card reader, and Star Micronics thermal printer), programmed it at our Florida office, tested it to make sure the printer would print online orders using wifi, and Fedex’d it to Wilmington in less than a week. This still gave them a week to test onsite.

We decided that the Squareup platform was the best, as we could manage it remotely, and it would be a easy system for the church to expand and use for future, traditional festivals, where they generally need to rent 10 to 15 POS terminals every year.

The Results

In the first two days, in less than 8 hours, they registered over $65,000.00 in sales!

It was so successful, they decided to add an additional 3 days on to the 4 original, and took in over $170,000.00 in total!

The Take-Away

When we say…

‘…we got this!’

You can count on it!

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On average, visitors spend fewer than 15 seconds on a website, this means you have a finite amount of time to impress your visitors. Even the slightest imperfection, (long load times, non-intuitive interface, poor design, stale content, etc.) can cause a significant number of visitors to leave with an unpleasant experience.

This can keep them from returning in the future.

That is why it is imperative to maintain your site in top condition. That’s where we come in…

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